Sailing charter · 2024 · Concept
Vela
Seven boats, four months of season, and a booking flow that used to take a phone call.
The brief
Vela ran its whole season out of an inbox. Availability lived in a spreadsheet, and every enquiry cost twenty minutes of back-and-forth before anyone knew whether a boat was free.
The approach
- Made availability the front page. You see which boats are open on which weeks before you see anything else.
- Reduced booking to three decisions (boat, week, crewed or bareboat) and took the deposit in the same flow.
- Built the site to load on a phone with one bar of signal in a marina, which is where most of the traffic comes from.
The outcome
Enquiries arrive already qualified, with dates attached, and the spreadsheet is gone.
A concept piece. Figures describe the intended result, not measured results.
